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A controversial advert, filmed by a company affiliated to Sir Martin Sorrell and featuring an Argentinian athlete training in the Falklands and on a war memorial has caused anger. The advertising company boss Sir Martin Sorrell has said that he was shocked when he saw the footage.
Y&R agency based in Buenos Aires, which is a subsidiary of Sir Martin's advertising group WPP, were responsible for making the film. Sir Martin said, "The ad is totally, and I mean totally, unacceptable. The agency has formally apologised for any offence or pain caused. We are appalled and embarrassed by it."
The ad has been aired on prime time Argentinian television to mark the anniversary of the sinking of the General Belgrano warship, which was hit during the Falkland conflict. The Argentinian government have now been asked to pull the advert as it is "not in the spirit of the Olympics"
Tags: Falklands, Argentina, Conflict, General Belgrano, controversial Olympic advert