Brian Williams is a much respected American journalist who is the anchor and managing editor of NBC Nightly News; that is he was much respected until late last week.
Having retold the story of how a helicopter he was travelling in was shot down in Iraq his bluff was finally called by members of the military.
It transpired that Williams was not in the helicopter shot down but in one that was following behind. However some veterans dispute that he was even there.
The New York Post was quick to mock Williams, dashing off a "front cover that depicted him with a long Pinocchio's nose, over the headline "A Nose for News."
The problem is that Williams credibility as a news man is now shot to ribbons.
Saturday Williams' reports of Hurricane Katrina in 2005 are under the microscope.
He reportedly claimed he had witnessed a body floating down a street in New Orleans. Williams said as he looked out of his hotel room window, the Ritz-Carlton hotel located in the French Quarter, he saw a man float by face down.
Even at the time some doubted the accuracy of his report.
The French Quarter of New Orleans was not badly flooded following Hurricane Katrina. A body was seen floating face down but not in the vicinity of the hotel.
Was Williams using poetic license, dramatising events or was he really reporting what he had observed?
The jackals are baying for blood and Brian Williams success may be about to take a nose-dive.
His days as one of the highest rated news celebrities may be done.
Williams has apologised. Recollections years after events often bend the truth but surely you would know if you were in a downed helicopter or not?
Maybe he should move from news to politics.
One potential 2016 Presidential candidate Hillary Rodham Clinton also had problems with war recollections.
She claimed that her helicopter landed in Bosnia under sniper fire but that was also a lie.
NBC will now investigate Williams' Katrina claims.
Saturday Williams announced he was stepping aside from his NBC Nightly role for a few days.