David Cameron and the Conservative party have tough questions to answer this week in light of Swiss leaks revelations.
But as Cameron continues to side step the issue he has come up with what he must view as a right-wing vote winner.
His cunning plan, already described as an unworkable stunt, would strip the obese, alcoholics and drug addicts of benefits if they refused help.
Once again Cameron has tried to appeal to core voters who presumably still view the vulnerable and poor of the UK as the cause of this country's economic woes; we cannot say view the fat, drunk or drug users of the UK as the target unless they are poor also.
You can be as fat as you like, take Tory MP Eric Pickles, often dubbed "who eat all the pies", or drunk as a skunk, take Lords enjoying the best champagne at our expense and dabble in drugs but only if you have money.
So it is not about the health of the nation but rather viewing some people as using benefits money to fuel their addiction.
Where will it all end?
Will people who dare to claim benefits, those benefits we all pay into during the good times, be tagged and monitored in case they laugh or have any enjoyment while claiming benefits?
Obesity, drug and alcohol addiction is costly in many ways but will hitting benefits of perhaps the most vulnerable of the UK be workable or effective?
If you are desperate you may take desperate action to get money. Expect an increase in crime then.
Operating such a scheme will obviously have additional costs. Will the benefits outweigh the costs or not?
Cameron describes his target as people with treatable conditions who refuse treatment; Big Brother gone mad or good sense?
If you are homeless in the UK and live on the streets can you be criticised for taking to booze?
Cameron has shown once again that he is not a statesman but merely a headline grabber desperate to get re-elected in 2015.
But surely targeting the obese, booze and drug addicted in the UK is a low blow even for Cameron?
Cameron would do better getting to grips with limiting overseas funding, taking big style tax avoidance to task, cleaning up Tory sleaze and allowing the investigation into Westminster child and sex abuse run its course.
But there would be no political gain for the Tories in any of those outstanding issues.
No Cameron prefers a political stunt as after all he is a ....